this could have been 3 articles, with a great thread of the "one-liner" throughout. great content.
I notice your bad vs. good one-liners all had something in common: the good ones were all customer-focused, while the bad ones tried to highlight a global problem. I use this in my coaching all the time, e.g., the problem isn't too much plastic in the ocean, the problem is plastic caught in fishing nets require too much on-board maintenance and repairs for the fishing boats
this could have been 3 articles, with a great thread of the "one-liner" throughout. great content.
I notice your bad vs. good one-liners all had something in common: the good ones were all customer-focused, while the bad ones tried to highlight a global problem. I use this in my coaching all the time, e.g., the problem isn't too much plastic in the ocean, the problem is plastic caught in fishing nets require too much on-board maintenance and repairs for the fishing boats
Brilliant.