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Bob Upham's avatar

this could have been 3 articles, with a great thread of the "one-liner" throughout. great content.

I notice your bad vs. good one-liners all had something in common: the good ones were all customer-focused, while the bad ones tried to highlight a global problem. I use this in my coaching all the time, e.g., the problem isn't too much plastic in the ocean, the problem is plastic caught in fishing nets require too much on-board maintenance and repairs for the fishing boats

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Kevin Brennan's avatar

Brilliant.

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