TLDR; Just some ideas…
Nothing brilliant, just a brainstorm. Five ideas that I think could be finite monopolies for a last mover. And hey, You Only Have to Be Right Once.
Ads Only. I’m sick of ads, yet I still want to discover & buy things. This past decade of ‘let’s give you free tools in return for your data so we can sell you other things instead’ needs to end. Let me just give you all of my data and tell you what I want to buy, and advertisers can compete for my money. Amazon meets TikTok? We can call it “shopping,” and stop the brainwashing in the process.
SEA. Instead of SEO or SEM, Search Engine Automation. Plug-in GPT-3 to your website, CRM, and social channels, auto scrape all of the keywords, competitors, and previous content. Turn all of that into endless automated blog writing, pre-written social posts, reputable backlinks, and queue them up for marketing to post, edit, or delete. Plug-in a credit card and prompt me to boost posts & buy keywords intelligently.
Async Sales Discovery. New buyers don’t want to talk to salespeople, and frankly the average “salesperson” is pretty bad at talking to buyers. Meanwhile, people who make it past the third question in an online quiz finish that quiz 98% of the time. Change the buyer intake process, digest insights into a business case to make B2B purchasing recommendations for a truly informed and customized decision. Don’t get me wrong Enterprise is a complex beast, but for SMB and Mid-Market…Outreach and others have already turned it into an automated best practices machine, so why not displace BDR’s and the adjacent scheduling nightmare that’s slowing down sales cycles too? Reps will get answers to questions they’re ill-equipped to ask, and spend more time being relevant to their buyers.
meOS. I want something to observe all of my activity and then reimagine the OS on my phone and computer to make me more productive. iPhone has a few predictive features, but why doesn’t it evolve to match me and improve my experience along the way? Even if not entirely custom, I’d be willing to bet there are a handful of archetypes you could adjust for, like pasta sauce, and create a materially better and more productive experience.
Personal Brander. The decentralization of everything (read: creator economy) magnifies the importance of personal brand. Between blogs, tweets, emails, texts, most of us are certainly creating enough content. Like “SEA,” all I need is an AI that can scrape everything and build my personal brand from the work I’m already doing. “Jeff, this week you read 100 articles online, 10 chapters on your Kindle, published two blogs, sent 300 emails, and attended 30 meetings. Your weekly draft of next week’s content calendar is ready; swipe right to approve, left to cancel, and tap to edit.”
See you Monday.